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Your home is not competing with 2021.It ’s competing with today . That doesn’t mean you’re losing value — it means: Pricing must be strategic, not sentimental Presentation matters more than ever The first 7–10 days are everything Homes that sit aren’t “bad homes.” They’re misaligned homes  — price, condition, or marketing. And the sellers who adjust early?They don’t chase the market.They lead it.

Selling a second or vacation home can come with different tax implications than selling your primary residence. While every situation is unique, it’s important to understand the basics before listing. Some sales may involve capital-gain considerations, depreciation recapture (if the home was rented), or deductions related to improvements and closing costs. I always encourage my clients to consult with a trusted tax professional — and I can help connect you with local experts

Marketing lakefront and resort properties requires more than a yard sign — it takes storytelling, visuals, and reach. When I list a property, I highlight the experience : morning coffee on the dock, laughter around the firepit, sunset reflections on the water. Then I pair that emotion with high-end photography, lifestyle video, and wide exposure across MLS, Google, and social platforms where out-of-state buyers are searching. My digital strategy targets both local and vacatio

Every home and every season is different, but one thing stays the same — strategy determines speed. Timing your listing with peak buyer activity, presenting it perfectly, and leveraging strong marketing all influence how quickly a property sells. I watch market trends weekly — from Muskegon to Hart — and use that data to advise clients on when to launch for best exposure. Even when inventory shifts, I’m proactive: adjusting pricing, marketing angles, and buyer targeting in re